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Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.
Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.
Here are some tips that will help you with a strong holiday marketing plan on Facebook:
Show your holiday spirit
No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.
Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.
Hold special contests and sweepstakes
This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.
There are several third-party apps that make it easy to set up a Facebook contest.
Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.
Give valuable coupons
Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.
Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.
A good coupon can be anything from a great BOGO offer to free shipping.
Focus more on mobile
A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.
Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.
Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.
Open a pop-up shop
During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.
Give them more
When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.
Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.
The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.
Are you ready for social media holiday marketing?
Affiliate marketers participating in affiliate programs earn their keep through transactions. Commissions vary from program to program depending on the salability of the product. Some programs give as much as 45% to their affiliates while some affiliate programs give a mere 10%. So small compared to the effort an affiliate marketer puts into his task just to generate a sale.
So what do you do to increase your commission earnings? Do not join affiliate programs which commission rates are only 10%. Investigate the type of products or services that the affiliate programs are promoting to find out if the commission rate of 10% is justified. Beside, an affiliate marketer getting only a 10% commission rate needs to have an extremely large customer base to be able to earn a reasonable amount of money.
Consider this scenario: Suppose you were selling a product that costs about $ 100. To be able to earn enough money from this product you will need at least about 250 visitors to your website. If 60 customers out of the 3,000 visitors bought a product from the website that would give you a commission of $ 6000 a year.
Compare it with this scenario: You are selling a product that gives you $ 1 commission per affiliate program. You would need to sell at least 500 items per month to be able to earn a $ 6000 commission a year! A sales ratio of 2% would mean that your website would have to generate 300,000 visitors a year or 25,000 visitors a month.
Based on the two scenarios, I believe it would be more practical to sell a product of high value. As difficult as it is to attract visitors to a website, it is more difficult to make a sale. Selling a product of higher value would mean generating less traffic to the website but would still earn the affiliate marketer a reasonable amount of money.
And ask yourself this; is the product manufacturer serious with his affiliate marketing program? A manufacturer who is serious in promoting his products would not give a meager 10% commission to his marketing affiliates. You see, to be able to attract effective marketing affiliates the manufacturer would have to use generous commission as bait. So if a marketing program offers you a 10% commission, think about it overnight. You might find out that the effort you placed into selling the product can not be compensated with a 10% commission.
I know of an affiliate program that pays 45% commission to their top affiliate marketers. Second tier affiliate marketers of their program are given 10% commission. The affiliate program is giving away a generous 55% to their affiliate marketers and only keeps 45%! In my opinion, this is a smart marketing strategy. By paying high commissions to their affiliates, they are actually appealing more affiliates to their program. This means that the products they are promoting are moving at a higher volume. This means higher earnings for the manufacturer with no extra effort since the affiliates of his marketing program are doing all the work. This is like dangling a carrot in front of a donkey in order to make the donkey move! In order to make higher volume sales, a generous commission must be dangled in front of affiliate marketers!
My cousin who I hardly see maybe about once a year wants jewelery from me for her sixteenth birthday. We've got a quirky little relationship. Unlike my sister, who I've been at war with since she was born, the dynamic with my younger cousin is more affable. We get on. I'd never get my sister jewelry – far too weird. But somehow for a cousin like her, it feels both big brotherly and friendly.
So I'm working through mental pictures to try and remember what kind of jewelry she wears, as I figure there could be some sort of theme, color, and material concurrent to her tastes. Or are they just random? Would anything do? Buying jewelry I am discovering taking takes reasonable time and mental effort, not to mention empathy (or is it sympathy?) And some other types of emotional engagement that I do not know the words for.
Ok, so a diamond ring might be a bit too much, but then again I do not want to just get some plain accessories. A bracelet perhaps? A sparkly bracelet? I'm trying to think how many different types of jewelry there actually are out there. I guess it's limited by the imagination. There's so many innovations in design and beauty wear it's hard to keep track unless you read the fashion supplements in Sunday newspapers.
Though even fashion is hardly a guide. I guess looking at what jewelry to buy online may help. Some of the jewelry shopping web sites are overwhelming with regard to the range of jewelry to buy on the Internet.
It's hard to tell what's retro and what's just new anyway. What's in one week can be out the next and then the week after it's back in again but on a white gold chain or something.
I try a new tack on choosing what jewelry to buy online for my cousin. I guess she'd be happy whatever I bought as she's the type who appreciates the 'thought that counts.' But she'll probably also want something nice; some kind of awkward politeness is not the response that would encourage me to buy jewelry online for friends or family again.
What's her favorite color? I'm not sure if she has a favorite color – at least one that does not change week to week. Maybe a multi-colored necklace? Then again, I quite fancy that she'd love a brooch. Brooches look great. I think. Yes she'd quite like a brooch.
It's so easy to look at brooches online, or bracelets, necklaces, rings. Prices, sizes and types all in convenient little lists that you can scroll through. Given that in jewelry shop most of the stuff is sealed behind reinforced security glass it is not much different to looking at jewelry on a web page.
I see a nice looking brooch online. Studded with green and blue gems. It's not too loud but looks both quirky and timeless, in a modest kind of way. It's subtle. Not quite like my cousin but they do say opposites attract.